Construction machinery manufacturers involved in mine crushing machinery, especially mine crushing machinery mainly based on mobile crushing and screening units and machine-made sand production lines, formed a traditional mine crushing equipment manufacturer represented by the focus on crushing and screening equipment. A new kind of competition. Although large-scale construction machinery manufacturers have the advantages of scale and capital, especially engineering machinery and mining machinery have the same industry, but there are still many differences compared with the mine crushing industry. We can compare products, customers and markets.
Product development and manufacturing
Construction machinery is mainly to develop stand-alone performance advantages, mass production, stereotyped output, spot sales. In order to adapt to changes in market demand, major manufacturers have adopted specialized production, and "single varieties and large quantities" have become new features of many enterprises' production methods. The crushing machinery is the production line performance development, production line host and auxiliary machine custom sales, orders for small batch production. The selectivity of construction machinery for the application of products and its components are realized at the customer's site, and the selectivity of the crushing machinery and its components are realized during the production process.
It can be said that construction machinery is a general development method, and crushing machinery is a specialized development method. At the same time, the producer-oriented production mode is gradually changing to a customer-oriented custom production mode. This determines that the talents required for the development of crushing machinery enterprises are composed of teams with long-term technology and experience, and require a long-term team of professional talents.
Customer use and procurement methods
The customers of construction machinery products are generally purchased at one time and reused at different sites. The main concerns of procurement are the versatility and price of the products. Each time the customer of the crushing equipment purchases, it must be the combination of the main machine and the auxiliary machine that maximize the performance of the production line for the properties of the ore to be processed. One purchase for more than ten years or even decades.
Market sales and service
Customers who require construction machinery products do not necessarily need a crusher, but customers who need a crusher must require construction machinery. This also means that the crusher customers must be customers of the construction machinery, but the same customers, sales and service models are completely different. Almost all construction machinery manufacturers are dealer sales and services, and the transaction method depends on the sales and service capabilities of in-store prototypes and dealers; and mine crusher machinery mainly relies on the establishment of enterprise sales and service networks and regional coverage, and is dependent on the company itself. The sales and service personnel, which need to match with the development of the enterprise, need long-term investment and accumulation.
Therefore, the traditional mine crushing equipment manufacturers represented by crushing and screening machinery face the entry of domestic construction machinery giants. The most effective countermeasure is to consistently exert their own specialized advantages, including professional skills and talents, and specialization. Manufacturing technology and experience, professional multi-species, multi-species advantages, with a complete professional, full life cycle product solutions to meet the individual needs of customers.